AMOREPACIFIC International Business Strategy

AMOREPACIFIC International Business Strategy 1. Introduction 1.1. Industry overview Cosmetics With low-barriers to entry, the competitive business environment of the cosmetics industry requires companies to secure stable sales channels, and make great marketing efforts to differentiate its products. However, the cosmetics industry is closely related to the fashion industry which is constantly changing and offer potential growth opportunities. Consequently, cosmetic products typically have short product life-cycles because which require mass-customization capabilities and production agility. Personal Care On the other hand, personal care products business is a relatively a mature industry. Also with a low-barrier to entry, the domestic market is currently saturated with competition. In addition, the emergence of large-scale discount stores and new sales networks has called for rapidly changing marketing and distribution channels. Consequently, the domestic personal care products industry is focusing on developing niche markets by differentiating its product as offering higher quality and value. 1.2. Overview of AMOREPACIFIC AMOREPACIFIC Corporation (â€Å"AMOREPACIFIC† or â€Å"the Company†) aims to become a global beauty company with its core businesses in cosmetics and personal care and health products. Founded in 1945 as a Pacific Chemical Company, AMOREPACIFIC Corporation has been involved in beauty products. With the corporate vision of â€Å"The World will know us as the ‘Asian Beauty Creator,† AMOREPACIFIC seeks to push the boundaries of traditional beauty with innovative solutions drawn from its rich Asian heritage.The Company also stresses the five values: Openness, Innovation, Proximity, Sincerity, and Challenge to openly communicate with its customers and employees, pursue innovative ideas and new concepts, maintain physically and psychologically close to customers, fulfill obligations to society, and be passionate about overcoming challenges. The Company first began its export sales via OEM and also began to sell cosmetics products under its own brand â€Å"AMORE† in 1964. In 1990, the Company turned to international markets by establishing its first overseas subsidiary in France, followed by establishing its Shanghai and Chartres plants in 2002 and 2004, respectively. In 2010, AMOREPACIFICs sales reached KRW 2 trillion, with operating profit of KRW 340 billion and net earnings of KRW 285 billion. The Company maintains its number one player in the domestic market with a 34.9% cosmetics market share in 2010. In terms of its overseas operations, the Company has enhanced its sales in 2010 by approximately 11% to KRW 335.8 billion. With its strong domestic position, the Company is targeting sales and operating profit growth of 10% in 2011 by creation of growth markets. For each business segment, the Companys Cosmetics Division is focusing on securing competitiveness in the Asian markets through reinforcement of RD activities to provide differentiated products and services. For the personal care products business or â€Å"Mass Cosmetics Sulloc Division,† the Company is intent on strengthening domestic market competency by expansion into high-functional products in major personal care categories. 2. International Business Strategy of AMOREPACIFICs Cosmetic Products AMOREPACIFIC aims to be a Global Top 10 cosmetics company. While tapping on matured and developed markets such as North America and Western Europe, AMOREPACIFIC is more focusing on developing countries such as China and other Southeast Asian countries. To overcome the limitations of the market size and increasing level of competition in the domestic market and accomplish economies of scale through market expansion with its own line of competitive products, AMOREPACIFIC, utilizing its number one position in the domestic market, has been looking to develop overseas market with in its efforts to gain presence and become a successful international player in a very competitive global cosmetics industry environment. While the domestic market has been steadily growing due to an increase in the number of professional business women who have brought about buying power of female customers, developing market conditions for high-function cosmetic products from the middle-class aging population, as well as an increasing demand from men for cosmetics products, AMOREPACIFIC has been facing increasing competition from the domestic competitors and market penetration from global cosmetics companies. Nevertheless, AMOREPACIFIC has potential to be successful in overseas market taking into account following advantageous factors: The quality and diversity of products of AMOREPACIFIC has reached the level to be competitive against global brands in most product lines. Experiences of highly competitive market in Korea enriched the Company with various competitive marketing strategies. Koreas cultural wave has created friendly demands of Korean beauty products among customers, especially in Asian market. Globalization strategy of AMOREPACIFIC is primarily based on a multi-domestic approach where international strategies take on differentiated approaches for each regional market as divergent demands for cosmetics products exist due to different levels of industrial and economic development for each country/region. In addition, benefits from standardization are less significant due to segmented nature of cosmetics market even within the country/region and price functions differently for each customer segment and it is not usually the major factor for determining purchase. Finally, since demand in overseas market for cosmetics are highly divergent and the Company possesses the capability and resources to leverage with to meet those divergent demand, multi domestic strategy would be suitable for AMOREPACIFIC. Based on such multi-domestic strategy, AMOREPACIFICs globalization strategy takes on differentiated approaches for developed and developing countries. For emerging countries, AMOREPACIFIC aims for an early market penetration, while, raising image by focusing on the prestige brand lines in developed markets. Two representative countries of AMOREPACIFIC (France and China) have been analyzed below to evaluate its international strategy in each country contrasting AMOREPACIFICs strategies in each respective country. 2.1. Expansion into the France Market 2.1.1.Market Penetration with Lolita Lempicka France has long been renowned as the capital of cosmetic industry and fashion. AMOREPACIFIC began to penetrate the France Market with the Lolita Lempicka Perfume from 1997. In 1997, the Lolita Lempicka Perfume won all the top awards at the French FIFI Award for best womens fragrance, best mens fragrance, and perfume design. AMOREPACIFIC released Lolita Lempicka L in 2006 and released Si Lolita Lempicka in 2009. With the success in France, Lolita Lempicka products are now available for sale in over 100 countries worldwide 2.1.2.Rationale France is considered one of the biggest markets of cosmetics products and trend leader of fashion and beauty goods and the arena of competition for global cosmetics manufacturing companies. Experiences and reputation in France market can lead to an expansion in developed markets including the U.S. where the AMOREPACIFIC would consider as major market for growth. 2.1.3. Entry Mode Selection Notwithstanding the high risk of failure, AMOREPACIFIC decided to penetrate the France market via direct ownership to establish strategic position as a flagship business in the developed market. With such high level of commitment and resourcing from the headquarters, the Company hired local management with entrepreneurial spirits to experiment with new brand and new strategy. AMOREPACIFIC perceived that its entry mode into the France Market was necessary in order to deploy local talents which would enable expansion into adjacent high-end European markets once strategic position is established. 2.1.4. Marketing and HR Strategy in France Abandoning nationality and company title to overcome the stereotype against Asian cosmetic brands, AMOREPACIFIC teamed up with local marketing agents, manufacturers and vendors. As a newcomer to the market, AMOREPACIFIC differentiated its approach by naming its brand after young local designer to target customers following up-to-date trends of unisex mode and strong fragrance. Also limited direct distribution channels have been utilized for distribution and advertisement is delivered through only high-end fashion magazines targeting customers in their twenties and thirties as well as models and designers. As is important to the cosmetics products to be recognized by word-of-mouth, promotion activities are focused in providing samples to celebrities and influential group of people. Through hiring entrepreneurial local experts in marketing of cosmetics, AMOREPACIFIC could upgrade its marketing expertise in luxury/premium market one notch above. 2.1.5. Evaluation of the International Strategy in France Global Configuration The Companys entrance to the France Market was not driven by cost differences or economies of scale, but it rather served the purpose to make a case for experiments in the leading market. With the successful launch of the Lolita Lempicka brand in France by leveraging the local talent and blinding nationality and company name, other high-end brand can be entered into the market utilizing the distribution channels secured through perfume business. In addition, AMOREPACIFIC may consider introducing other more competitive premium brands in the market through large scale international cosmetics franchise stores such as Sephora. Global Coordination Learning the effects from highly autonomous management of local subsidiaries and transfer of such knowledge to other developed market strategy (e.g., U.S.) is expected to benefit the company through global networking. Although it is inevitable to tap on developed market to notch up brand recognition level, considering the Companys ultimate goal of globalization to expand its market, targeting developed countries would result in limited volume growth at least in the mid-term as we could see from the financial results of France market which was out of red first time in 2010 since its launch in 1997. 2.2. China Market Expansion 2.2.1. China Market Analysis The volume of cosmetics sales in China is still explosive and has high potential to growth (Yearly cosmetics consumption of $13 per person compared to $50 in global average). China Market is well stratified according to product lines which are in line with development stages of different areas (eastern seaside and western inland). They comprise of all four major segmentation including top luxury market, premium market, middle market and mass market. In China, the cosmetics market is not dominated by single or a few major manufacturers yet and accordingly, market penetration is relatively easy. Compared to use of make-up products, the skin care products are dominant in market, and as Koreans have similar skin type as Chinese customers, the Company can hold strong competitive position against the multinational competitors. With increased level of earnings, demand for premium brands is also expected to grow significantly. 2.2.2.Rationale With Korean market being saturated, the high growth potential China market appears to be the next logical choice for AMOREPACIFIC. The Company is able to fully leverage the beneficial impact of Korean cultural wave in China. Although the Company has entered other Asian countries in tandem with China market, the growth and experiences in China market can provide the Company with boosting power to expand further into other Asian countries. Also, the proximity to Korean market and similar cultural background can give the Company competitive edge against other multinational manufacturers. 2.2.3. Entry mode selection The Company entered into China market through direct investment since 2002. The decision to enter into China in a form of direct investment was primarily due to the potential threats other global and local companies possibly gaining foothold in China. The Company needed to stay in competitive position by internalizing technical advantage and products quality while local brands are growing in fast pace. As competition is already intensified in China market, high level of commitment of resources from head office is necessary for sustainable growth in China market. 2.2.4.Marketing and HR strategy in China As the Company owns line-ups of products for all segmented markets, success in one market segmentation can lead to relatively easier launching of other product lines under more competitive conditions. The major product line marketed in China is the Laneige Brand, which is premium brand of AMOREPACIFIC which targets the middle-class. As brand recognition is gained from Laneige through skin-care products, it is considered a good strategic move for AMOREPACIFIC to promote other lines of products under same brand including make-up and products with specific functions including anti-aging and whitening. As Korean wave is huge in China market, AMOREPACIFIC leverages the benefit to its maximum by using famous Korean celebrities as models for its flagship brand (Laneige) and sponsoring Korean television dramas aired in China and concert events. However, As Chinese people are known to be not reliant on advertisement on media and cosmetics products are characterized that information on the products tends to be delivered by word-of-mouth through experiences of family or friends, AMOREPACIFIC set up free booths that provide make-up service, free tutorials and samples. 2.2.5.Evaluation of the International Strategy in China Global Configuration The main drive for entrance into China market is the market expansion. As China market will surely bring larger volume to accomplish economy of scale and its spillover effect to other territories in Asia region will give further boost to AMOREPACIFICs effort in those countries. Although AMOREPACIFIC started with premium brand to make a case in China market, the biggest portion of the market segment is the mass market with vast demands for lower end products. As AMOREPACIFIC has a line-up of products to cope with all those demands, with success from premium brand, it can expand its efforts to market expansion into more casual younger-customer targeted brands. However, in the course of bringing products in other segment, AMOREPACIFIC carefully needs to consider the possibility of casual brands adversely affecting the premium brand image to the customers. In this regard, AMOREPACIFIC may need to deploy differentiated marketing approach, such as blinding the company name not to be recognized as same companys brand and targeted promotion to specific group of customers (younger generation or lower income customers). Also, distribution channels other than department stores should be sought for differentiation. The brand shops that offer variety of brands of cosmetics can be fully utilized. Global Coordination Proximity to Korea can serve as an advantage for effective and efficient coordination with local operation. However, major cities located all over the vast land will bring about new challenges to AMOREPACIFIC which have focused on markets in smaller in size. For this instance, AMOREPACIFIC needs to bring in local expertise in logistics and tries to establish firm distribution channels. During the launches of its first premium brand, the close monitoring and control by head office and local subsidiaries must have been inevitable. However, to expand into other segment (mass market and luxury market), it is necessary, to fine tune its strategy, to leverage the experienced local management by delegating more power for more autonomous operation. 3. Recommendation for New Potential Market Strategy: India Based on the analyses and evaluations of AMOREPACIFCs international business strategy, India may be considered as the next potential target market for its international reach. The recommendations for entry mode and marketing strategies for AMOREPACIFICs entry into India are based on key success factors derived from the following market assessment and SWOT analysis. 3.1. Market Assessment The Indian cosmetics market grew by 9.5% in 2009 to reach a value of $141.6 million. In 2014, the Indian cosmetics market is expected to grow to $198.7 million, which is a 40.3% increase from 2009. Indias Cosmetics market volume: million units, 2005-09(e) Despite the growth of the Indian cosmetics market, the extent of poverty in the country implies that sales would come from only a small consumer base. In this regard, the target market may need to focus on female professionals living in urban areas who are brand-conscious. As seen in the graph below, the cosmetics market in India is already dominated by the top 3 global brands which account for 68% of the total market share. Indias Cosmetics Market Share: % Share by Value, 2009(e) Another interesting observation is the market segmentation of the cosmetics type. As seen in the below chart, lip make-up is the largest segment of the cosmetics market in India, accounting for 51.2% of the total market value Indias Cosmetics Market Segmentation: % share, by value, 2009(e) Also, Indian market has shown significant growth in the whitening products of 20% every year, making up 55% of total cream products. 3.2. SWOT Analysis Based on the above market assessment of India, AMOREPACIFICs SWOT analysis can be performed as follows: Strength AMOREPACIFICs strong management initiatives for globalization would offer a sound strategic decision process. As already proven in earlier efforts for globalization, the Company retains competitiveness of its line of products. In addition, the lack of infrastructure of the India in terms of distribution and sales channels would prove to be favorable for AMOREPACIFIC, since the Company retains a unique sales distribution of direct-sales approach, where salespersons personally visit door-to-door for marketing and sales. Weakness AMOREPACIFICs relatively small presence in a limited number of countries, as well as its weak brand image compared to global players would create challenge for the Company in terms of building its brand. Also, the lack of expertise in cosmetic products for dark complexions could be considered a weakness, considering the Indian population. Opportunities Considering that the cosmetics industry typically has low-barriers to entry, AMOREPACIFIC has opportunities to readily enter into the Indian market. In addition, the market growth potential of India considering its population size and economic growth would offer AMOREPACIFC to enhance its presence in the global market. Threats Considering the different culture and religious background of Indian people, the need for decentralized management could warrant potential management issues with the Headquarters in Korea for potential misalignment in AMOREPACIFICs globalization strategy. 3.3. Entry Mode Recommendation: High Local Responsiveness Approach In case of AMOREPACIFIC, its entry mode to the Indian market should consider the uniqueness of the culture. India has a unique religion and also has a strong history in their stratification system named Indian Cast system. In order to cope with such unique culture and history, AMOREPACIFIC would need to be highly responsive on the local culture. Observations could be made for other instances where attempts to penetrate into India cosmetics market with high degree of localization had been better off succeeding in the India market. Hyundai Motors and LG Electronics are some of examples that were successful cases where localization had been a key success factor in entering the market. On the contrary, Samsung Electronics strategy to seek global efficiency has been enjoying relatively smaller success in India. Considering that AMOREPACIFIC had no prior experience in India, the Company should set up their entry mode as be highly responsive on the local needs. Hiring local managers and staffs who understand the Indian culture would also be very important for the operation of AMOREPACIFIC in India. Joint-venture strategy may also prove to be a viable alternative for AMOREPACIFIC considering its less expertise for customers with darker skin tones. In addition, AMOREPACIFIC may utilize the friendly impression that Hyundai Motors and LG Electronics are making on the minds of Indian people. 3.4. Marketing Strategy Recommendation: Positioning, Distribution Channel Brand positioning and distribution channel would be a very important decision point for entering a market. To be successfully positioned in the India market, AMOREPACIFIC should consider two factors. First, AMOREPACIFIC should position its products to compete with other globally renowned brands to cope with the increasing brand-conscious consumers in India. Second, the Company may need to consider tighter margins to maintain cost competitiveness and capture market share against already established brands. Consequently, AMOREPACIFIC should use a high-end luxury brand strategy distributed in department stores and duty free shops. This would enable AMOREPACIFIC build up a brand image of high-end quality cosmetics. And at the same time, the Company could utilize secondary affordable mass-market brands to meet the average income consumers in India. An interesting distribution channel that AMOREPACIFIC could additionally set up in India is where they had been successful in Korea, which is direct, face-to-face-sales approach. As the transportation in India is underdeveloped, being able to visit consumers directly and provide quality services should be a great opportunity in entering the market. 3.5.Conclusion Since its foundation in 1945, AMOREPACIFIC has been one of the dominant players in the domestic cosmetics industry, with quality product lines ranging from anti-aging solutions and make-up products to personal care products such as shampoos, body cleansers, and toothpastes. With increasingly competitive domestic environment, AMOREPACIFIC has turned its eyes to the global arena. With its vision that â€Å"The World will know us as the ‘Asian Beauty Creator,† AMOREPACIFIC has successfully proven its potential in France with its line of perfume products. Furthermore, AMOREPACIFIC took favorable opportunity of the ‘Korean Wave to sell its products in China considering its cultural similarities and has established a strong brand name. As AMOREPACIFIC has ambitiously declared its goal to become a Global Top 10 cosmetics company, it needs to continuously seek opportunities abroad where it could utilize its core competencies to establish and strengthen its brand image while maintaining a clear focus on the target market and customers.

Characteristics of at-Risk Students (Aed201)

School Program for At-Risk Students In the United States many students face many problems or terrible conditions in their lives at home, school and in life in general. These problems and conditions can affect students tremendously when it comes to schoolwork or academic success. Many schools nationwide have set up programs or assistance to help these students succeed despite the problem or condition being faced. Not all students may encounter a problem or condition, but some encounter multiple problems. The types of problems and conditions include changing families, poverty, violence, abuse of alcohol and/or drugs, suicide, and child abuse (Axia College, 2005). These are serious problems that many students face in today’s world, which can seriously affect academic success. Students who face one or more of these problems is said to be â€Å"at-risk† for academic failure (Axia College, 2005). The characteristics of students placed at-risk are a low SES, inner city, male, transient, minority, non-native English speaker, and divorced families (Axia College, 2005). The only way a school, district, or state can do something about the at-risk students is to assist the needs of these students as much as possible. Many schools, districts, and states have set up special programs for at-risk students, including anything from afterschool programs to housing assistance. Usually the programs assist one of the characteristics of at-risk students to assist these students for their particular problem. The Phillipsburg school district of New Jersey has taken the issue of at-risk students very seriously by setting up an afterschool program to assist students facing the problem of low SES (socioeconomic status). Students who come from a low SES family face issues that interfere with academic success, such as low income families, lack of parental involvement, low exposure to school-related experiences, and so on (Axia College, 2005). The Phillipsburg school district has incorporated a program called Youth Center to assist the students who face these challenges. The Youth Center program is offered to all students, whether from low SES or high SES families. As soon as school ends, the students can board a free bus that transports them directly to the Phillipsburg school district youth center. The youth center contains a gym, field, classrooms, tutors, assistants, and anything else needed for the program. Students are offered tutoring services, homework help, supervised recreation, supervised educational activities, and volunteer opportunities (Wyant, 2010). This program is free of charge and is offered after school of every full day of school. Students arrive immediately after school to the youth center and are allowed to stay there until 6pm. The Youth Center program should be viewed as an exemplary and beneficial program to all. This program is exemplary because it offers many options for students and parents as well. The latchkey students have a place to go instead of sitting at home alone waiting for a parent to arrive. The wide range of activities offered is exemplary because it attracts many different types of students to participate. Offering the program at no cost and no cost transportation is also exemplary and beneficial because these students typically come from low income families that would never be able to afford such a program elsewhere. The benefits of the program go beyond giving the students a place to go free of charge. The academic benefit of this program is exemplary because the students have the access to tutors and homework helpers. Students who have attended this program for one year showed an improvement in school by seventy five percent, which is very good (Wyant, 2010). Since the program was established in the Phillipsburg school district, the academic achievement test scores have risen respectfully. Ensuring the youth center program reaches all targeted students and meet the students’ needs is crucial for this school district. All students and parents are aware of the existence of this program and are often encouraged to join. The statistics have shown how students academically progress after joining the program, which is attractive to other students found in the same situation. The school district is even considering an expansion to the program by adding counselors to assist students’ emotional needs (Wyant, 2010). Many schools, districts, and states are doing everything possible to assist students who are considered at-risk. The Phillipsburg school district has had success with the youth center afterschool program to assist low SES students. There are many programs available to students who are at-risk, but maintaining and improving these programs is essential to success. Students do not have to face the challenges of being at-risk alone anymore. References Axia College of University of Phoenix. (2005). Changes in American Society. Retrieved April 30, 2010, from Axia College, Week Three reading, aXcess, AED201—Teaching as a Profession Course Web site. Wyant, H. (2010). Joseph H. Firth Youth Center. Retrieved April 30, 2010, from http://www. phillipsburgnj. org/index. php? option=com_content&view=article&id=42&Itemid=53 FOR AXIA COLLEGE AED201†¦ RECEIVED â€Å"A† on this paper.

Things You Wont Like About Toefl Essay Topics 2011 and Things You Will

Things You Won't Like About Toefl Essay Topics 2011 and Things You Will A Startling Fact about Toefl Essay Topics 2011 Uncovered You concentrate on the validity or otherwise of the arguments provided in the essay. There's nothing particularly special with respect to how you're going to be expected to compose your essays for any of the tests. Like every assignment, a descriptive essay has a certain purpose. Browsing our essay writing samples can provide you a sense whether the standard of our essays is the quality you're looking for. At this time you've got to be in a position to understand the differences between both topics you'll be presented with. Moreover, our English-speaking writers make sure every order has original content and an appropriate structure. The structure doesn't have to be somewhat different, though. Offer your essay an exceptional style Employ various structures, linking devices and prevent repetition. It can likewise be helpful to review other TOEFL w riting samples to receive a better idea about what an amazing TOEFL essay appears like. Welcome to structure it includes the gre. In several other tests, you will be shown the gre essay topics to write about. Therefore, together with familiarizing yourself with TOEFL, taking timed, full-length TOEFL practice tests will allow you to prepare your entire body and mind to sit down through the complete TOEFL exam. There's, naturally, a limit on the variety of pages even our very best writers can produce with a pressing deadline, but usually, we can satisfy all the clients seeking urgent assistance. It's only normal to be anxious about hiring an on-line essay writer as you can't ever be sure whether you are employing the appropriate service or not. After discovering our website, you will no longer will need to bother friends and family with these kinds of requests. Use certain reasons and details to back up your answer. You may be requested to compose an essay about technology, e ducation, media, loved ones, or another subject. If you're creating a database driven site you have to be cautious. Use reasons and specific examples to back up your answer. Use certain reasons and examples to back up your answer. You may also secure several discounts on our site which will help you to save some more money for future orders or anything you want to spend them on. If you would like to take advantage of WordPress you need to utilize Linux hosting. Really, for almost all of us it doesn't really matter in addition to the standard and services information provided via the webhost is a good deal more important. If you're just prone to create a normal site then either Linux or Home home windows will likely be fine. The Downside Risk of Toefl Essay Topics 2011 A number of the tasks will ask that you answer verbally. Students lead busy lives and frequently forget about an approaching deadline. The tests are scored incognito and there aren't any interviews perform ed as a member of the program. Should you do, you've started failing the test already. You've got to keep in mind that the focus of this second essay is to understand in case you have learned how to critique a report. Our completely free essay check supplies you with the ideal tool to practice and polish your writing. The second region of the essay is known as the independent endeavor. While you might not be capable of using the on-line essay proofreader within the test you may use it on all your practice essays. You've got to compose an essay of at least 300 words on a particular topic. Study the topic question to find out what you'll be writing about. You might have to write on the subject you're given. It's here that you're told to pick the gre essay topics to write on. You will need to write two passages. Each section should have a minumum of one separate paragraph. As a consequence, you get an excellent deal of free time and completed homework. Many students may write excellent essays, but they need a great deal of time. There's nobody approach to writejust as there's nobody approach to parent a kid or roast a turkey. By being prepared, naturally! Definitions of Toefl Essay Topics 2011 These essays compose a substantial chunk of the score that you are going to receive and you'll want to make certain that you write them perfectly. In this instance, the speaking section would be considered your weakness and might be why you don't reach your intended TOEFL score. All you have t o do now is to choose an example to support every one of your points. Click the one that you like to look at the most. Learn all the advice you need to understand as a way to ace TOEFL Writing! November 15th, 2013 in TOEFL If you're going to take TOEFL iBT, you will want to compose an essay.

Essay about Tess of the D’Urbervilles by Thomas Hardy

The Endless Dissonance between Humanity and Nature The scientific and technological advancements of the early 20th century entered people’s daily lives with the intention of bringing the whole of humanity into a brighter, more modern era. However, the darker side of such immense achievement was the increasing encroachment on the previously untouched natural world. Many great minds grew weary of such advances and conveyed their apprehension through the popular literature of the time. The pivotal novel Tess of the D’Urbervilles by Thomas Hardy explores the impact that industrialists with access to technology had on the pastoral countryside and lower classes. Conan Doyle expands on this message in his novel The Hound of the Baskervilles, by†¦show more content†¦Another example of humanity’s increasing imposition on nature is the D’Urberville mansion, that Tess describes as being, â€Å"almost new—and of the same rich red colour that formed such a contrast with the evergreens of the lodge† (Hardy). The bright colors of the house contrast with the calm surrounding landscape, providing emphasis to the intrusion that capitalist Alec D’Urberville has made upon nature. This idea foreshadows Alec’s rape of Tess, which is also symbolic of the new industrialized capitalists pillaging the natural world to make a profit. Alec abandons Tess â€Å"upon the dead leaves† in The Chase, which is â€Å"one of the few remaining woodlands in England of undoubted primeval date† (Hardy). The fact that Alec takes advantage of Tess, who is described as â€Å"a figure which is part of the landscape,† in an ancient forest emphasizes how invasive the presence of industry, which Alec embodies, was becoming in the 20th century (Hardy). The exploitation of Tess parallels the abuse that modern agricultural technology was exhibiting on the longstanding farmlands of England. Hardy portrays the Talbothays farm that Tess first works on as a, â€Å"happy green tra ct of land where summer had been liberal in her gifts (Hardy). Hardy quickly replaces this quaint image of nature withShow MoreRelatedTess of the DUrbervilles by THomas Hardy Essay718 Words   |  3 PagesTess of the DUrbervilles is a movie based on a novel by Thomas Hardy. The story involves a young girl named Tess who will be the victim, the prey, and sometimes the lover of many men. She will go through this without ever understanding what it is that those men want of her. 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He describesRead MoreTragedy in Tess of the D’Urberville by Thomas Hardy Essay893 Words   |  4 PagesHardy’s novel Tess of the D’Urberville is based on the tragedy of Tess’ life. Throughout the novel Tess goes through numerous amounts of suffering .Traditionally, it was believed that tragedy was due to hamartia. Aristotle described hamartia as a flaw that leads to the fall of the protagonist caused by mistake in a person’s behaviour. However, Tess does not have a flaw but she still suffers despite the fact that she did not do anything wrong. Hardy demonstrates that Tess is a woman in a patriarchalRead MoreReinvention of Self in Tess of the D’Urbervilles by Thomas Hardy880 Word s   |  4 PagesTess D’Urberville, the protagonist of Tess of the D’Urbervilles, must ask herself this very important question as she navigates the complexity of her life. Although she must provide for her family by running errands, taking care of her younger siblings, and managing her unruly parents Tess is a product of her culture. She is unintentionally passive in dire situations – such as when she drifted into a reverie and killed the family horse, or when fell asleep and was raped. Tess is also a symbol ofRead MoreTess of the dUrbervilles by Thomas Hardy: An essay on the characters representing social class and social change2232 Words   |  9 PagesThe author Thomas Hardy lived and wrote in a time of difficult social change, when England was making its slow and painful transition from an old-fashioned, agricultural nation to a modern, industrial one. Businessmen and entrepreneurs, or new money, joined the ranks of the social elite, as some families of t he ancient aristocracy, or old money, faded into obscurity. Hardy s novel Tess of the d Urbervilles clearly illustrates his views on the harsh social changes in his time period, which wereRead MoreTess of the DUrbervilles5394 Words   |  22 PagesTess of the DUrbervilles Quotes Tess of the DUrbervillesbyThomas Hardy 62,218 ratings, 3.62 average rating, 3,301 reviews Tess of the DUrbervilles Quotes (showing 1-50 of 88) â€Å"A strong woman who recklessly throws away her strength, she is worse than a weak woman who has never had any strength to throw away.† ― Thomas Hardy, Tess of the DUrbervilles tags: strength, woman â€Å"Did you say the stars were worlds, Tess? Yes. All like ours? I dont know, but I think so. They sometimes seem toRead More Thomas Hardys Use of Fallen Women in His Writings Essay examples544 Words   |  3 PagesThomas Hardys Use of Fallen Women in His Writings Thomas Hardy sheds new light on the idea of the fallen woman. Throughout several of his works, he portrays the fallen woman through her own eyes, and, in doing so, presents a different perspective. Three of his works which establish this new perspective are the poem, The Ruined Maid, and the novels Far from the Madding Crowd and Tess of the dUrbervilles. In The Ruined Maid, which he wrote in 1866, Hardy focuses on one womans recent